Utah PHP Users Group

Ski Utah unveils logo

Thursday, 12 April 2007 @ 9:10

As part of their pre-state-of-the-season address, Nathan Rafferty of Ski Utah unveiled a new logo and website. Reporting another record ski season for 2006-2007, he the follows with details of how it will likely be “among the top three all-time highs&heillip; and could possibly be a record.”

Regarding the logo, he continues:

We were looking for something fresh. We just felt we turned the corner with the 4 million record, and we decided to try for a new logo. We wanted something clean, cool and simple. The old logo simply didn’t portray the message we wanted. … It was a particularly tough job because we wanted a mountain in the logo. One of the designers rode TRAX into work one day and counted 37 different logos, all with mountains.”

Does anyone know who did the rebrand?

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  1. bchild3112007/4/12 @ 9:18

    Not sure who did it - but I really like it. Very Utah. Has a cool modern feel to it as well. The image is a little fuzzy - but I think I like the typeface too.
  2. Vuel Egham2007/4/12 @ 9:26

    The logo mark is really cool. It might be hard to use the entire logo with the tag line though. I deal with a lot of logos for everything that I do (conference guides, PPT, etc) and rectangular logos are always the best to work with since they always seem to fix. This is a little square, and a little tall with a tag line that would be totally lost if small.
  3. wade2007/4/12 @ 9:39

    You can view a horizontal (rectangular) version in the masthead on their website. Yeah, sorry the image is a little fuzzy; that is the best version I could find.
  4. orkman2007/4/12 @ 9:45

    I like it! And yes we do have the greatest snow on Earth. We rival the Himalayas on many levels.
  5. folco2007/4/12 @ 10:01

    I agree pretty nice, could be a lot worse for being a state run project.
    However I would like to have seen it before it was sku-ed to look like it’s on a ball or something. Looks to me the mark is strong enough with out having to do that to it.
  6. Ben2007/4/13 @ 5:31

    I agree with folco - I want to see the logo sans 3d effect. I generally like the logo - the concept is great. It’s just the execution that has me kind of scratching my head. Why “balloon” it out and make it look like it’s stretched out over a round object? What was the design decision behind that?
  7. Tony Naccarato2007/4/13 @ 8:34

    When I heard that the logo was redone I was a little worried about what it would look like but I am very impressed by it. I think it represents Utah and the ski industry very well. I don’t mind the 3d effect at all, I think it adds to it and makes it a little bolder, like it’s coming out at you. Maybe if I saw it the other way my opinion would change.
    Does anyone know who designed it?
  8. bchild3112007/4/13 @ 10:02

    The effect is refreshing to me. I’ve seen it before, yes, but in every treatment of the Utah snowflake it’s always been flat. So while a flat snowflake might be more formal or traditional it gives me no incentive to look at it. The strongest push in design is fighting amongst a trillion other voices all yelling to look at me and this treatment of the logo, for me personally anyway, got my attention.
  9. seth taylor2007/4/13 @ 17:20

    I like it. The logo works best with a white background. The blue background on the website makes the snow capped mountain have a blue slushy capped mountain.
  10. fubbs2007/4/13 @ 18:47

    nice idea - a cool take on using perspective. But I’m a believer in that old rule that a good logo can be dropped to black & white & still hold its own. This logo feels a little to close to all those 3d balls and swishs that plagued the late nineties.
  11. wade2007/4/13 @ 21:27

    I agree with you fubbs; a good mark should be a simple graphic and not an illustration. I am also a firm believer in the black-and-white-test requirement and always decipline myself to abstain from color when developing a new logo until it is complete. I’m alright with this for the most part however; it works.

    My only critique would be the slogan: it is much too small and the placement is awkward. I am willing to bet that the version of the logo here is larger then most applications will be and the slogan is barely legible.
  12. bchild3112007/4/16 @ 10:09

    http://www.bc-design.com/ski.gif

    Still looks fine to me. I would relate this style to other well done perspective type logos like Silverpops:
    http://www.silverpop.com
  13. bchild3112007/4/16 @ 10:11

    http://www.bc-design.com/ski.gif

    Still looks fine to me. I would relate this style to other well done perspective type logos like Silverpop’s:
    http://www.silverpop.com