Comments on: Ski Utah unveils logo http://ugaf.org/2007/04/12/ski-utah-unveils-logo/ Arena for local visual arts communication and expression Thu, 01 Apr 2010 22:23:00 +0000 hourly 1 http://wordpress.org/?v=3.0 By: bchild311 http://ugaf.org/2007/04/12/ski-utah-unveils-logo/comment-page-1/#comment-180 bchild311 Mon, 16 Apr 2007 16:11:01 +0000 http://ugaf.org/2007/04/12/ski-utah-unveils-logo/#comment-180 http://www.bc-design.com/ski.gif Still looks fine to me. I would relate this style to other well done perspective type logos like Silverpop's: http://www.silverpop.com http://www.bc-design.com/ski.gif

Still looks fine to me. I would relate this style to other well done perspective type logos like Silverpop’s:
http://www.silverpop.com

]]> By: bchild311 http://ugaf.org/2007/04/12/ski-utah-unveils-logo/comment-page-1/#comment-179 bchild311 Mon, 16 Apr 2007 16:09:42 +0000 http://ugaf.org/2007/04/12/ski-utah-unveils-logo/#comment-179 http://www.bc-design.com/ski.gif Still looks fine to me. I would relate this style to other well done perspective type logos like Silverpops: http://www.silverpop.com http://www.bc-design.com/ski.gif

Still looks fine to me. I would relate this style to other well done perspective type logos like Silverpops:
http://www.silverpop.com

]]> By: wade http://ugaf.org/2007/04/12/ski-utah-unveils-logo/comment-page-1/#comment-178 wade Sat, 14 Apr 2007 03:27:43 +0000 http://ugaf.org/2007/04/12/ski-utah-unveils-logo/#comment-178 I agree with you fubbs; a good mark should be a simple graphic and not an illustration. I am also a firm believer in the black-and-white-test requirement and always decipline myself to abstain from color when developing a new logo until it is complete. I'm alright with this for the most part however; it works. My only critique would be the slogan: it is much too small and the placement is awkward. I am willing to bet that the version of the logo here is larger then most applications will be and the slogan is barely legible. I agree with you fubbs; a good mark should be a simple graphic and not an illustration. I am also a firm believer in the black-and-white-test requirement and always decipline myself to abstain from color when developing a new logo until it is complete. I’m alright with this for the most part however; it works.

My only critique would be the slogan: it is much too small and the placement is awkward. I am willing to bet that the version of the logo here is larger then most applications will be and the slogan is barely legible.

]]> By: fubbs http://ugaf.org/2007/04/12/ski-utah-unveils-logo/comment-page-1/#comment-177 fubbs Sat, 14 Apr 2007 00:47:53 +0000 http://ugaf.org/2007/04/12/ski-utah-unveils-logo/#comment-177 nice idea - a cool take on using perspective. But I'm a believer in that old rule that a good logo can be dropped to black & white & still hold its own. This logo feels a little to close to all those 3d balls and swishs that plagued the late nineties. nice idea – a cool take on using perspective. But I’m a believer in that old rule that a good logo can be dropped to black & white & still hold its own. This logo feels a little to close to all those 3d balls and swishs that plagued the late nineties.

]]> By: seth taylor http://ugaf.org/2007/04/12/ski-utah-unveils-logo/comment-page-1/#comment-176 seth taylor Fri, 13 Apr 2007 23:20:17 +0000 http://ugaf.org/2007/04/12/ski-utah-unveils-logo/#comment-176 I like it. The logo works best with a white background. The blue background on the website makes the snow capped mountain have a blue slushy capped mountain. I like it. The logo works best with a white background. The blue background on the website makes the snow capped mountain have a blue slushy capped mountain.

]]> By: bchild311 http://ugaf.org/2007/04/12/ski-utah-unveils-logo/comment-page-1/#comment-175 bchild311 Fri, 13 Apr 2007 16:02:27 +0000 http://ugaf.org/2007/04/12/ski-utah-unveils-logo/#comment-175 The effect is refreshing to me. I've seen it before, yes, but in every treatment of the Utah snowflake it's always been flat. So while a flat snowflake might be more formal or traditional it gives me no incentive to look at it. The strongest push in design is fighting amongst a trillion other voices all yelling to look at me and this treatment of the logo, for me personally anyway, got my attention. The effect is refreshing to me. I’ve seen it before, yes, but in every treatment of the Utah snowflake it’s always been flat. So while a flat snowflake might be more formal or traditional it gives me no incentive to look at it. The strongest push in design is fighting amongst a trillion other voices all yelling to look at me and this treatment of the logo, for me personally anyway, got my attention.

]]> By: Tony Naccarato http://ugaf.org/2007/04/12/ski-utah-unveils-logo/comment-page-1/#comment-174 Tony Naccarato Fri, 13 Apr 2007 14:34:38 +0000 http://ugaf.org/2007/04/12/ski-utah-unveils-logo/#comment-174 When I heard that the logo was redone I was a little worried about what it would look like but I am very impressed by it. I think it represents Utah and the ski industry very well. I don't mind the 3d effect at all, I think it adds to it and makes it a little bolder, like it's coming out at you. Maybe if I saw it the other way my opinion would change. Does anyone know who designed it? When I heard that the logo was redone I was a little worried about what it would look like but I am very impressed by it. I think it represents Utah and the ski industry very well. I don’t mind the 3d effect at all, I think it adds to it and makes it a little bolder, like it’s coming out at you. Maybe if I saw it the other way my opinion would change.
Does anyone know who designed it?

]]> By: Ben http://ugaf.org/2007/04/12/ski-utah-unveils-logo/comment-page-1/#comment-173 Ben Fri, 13 Apr 2007 11:31:38 +0000 http://ugaf.org/2007/04/12/ski-utah-unveils-logo/#comment-173 I agree with folco - I want to see the logo sans 3d effect. I generally like the logo - the concept is great. It's just the execution that has me kind of scratching my head. Why "balloon" it out and make it look like it's stretched out over a round object? What was the design decision behind that? I agree with folco – I want to see the logo sans 3d effect. I generally like the logo – the concept is great. It’s just the execution that has me kind of scratching my head. Why “balloon” it out and make it look like it’s stretched out over a round object? What was the design decision behind that?

]]> By: folco http://ugaf.org/2007/04/12/ski-utah-unveils-logo/comment-page-1/#comment-169 folco Thu, 12 Apr 2007 16:01:44 +0000 http://ugaf.org/2007/04/12/ski-utah-unveils-logo/#comment-169 I agree pretty nice, could be a lot worse for being a state run project. However I would like to have seen it before it was sku-ed to look like it's on a ball or something. Looks to me the mark is strong enough with out having to do that to it. I agree pretty nice, could be a lot worse for being a state run project.
However I would like to have seen it before it was sku-ed to look like it’s on a ball or something. Looks to me the mark is strong enough with out having to do that to it.

]]> By: orkman http://ugaf.org/2007/04/12/ski-utah-unveils-logo/comment-page-1/#comment-166 orkman Thu, 12 Apr 2007 15:45:57 +0000 http://ugaf.org/2007/04/12/ski-utah-unveils-logo/#comment-166 I like it! And yes we do have the greatest snow on Earth. We rival the Himalayas on many levels. I like it! And yes we do have the greatest snow on Earth. We rival the Himalayas on many levels.

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