Struck designs interactive viral site for Alltel

Struck launched a large, viral, interactive website as part of a new ad campaign for Alltel entitled “The Man Cave.”

They describe the site and the campaign on their site with the following:

Down with Alltel! Perhaps not surprisingly for the country’s fifth-largest national wireless service provider, Alltel is not shy about taking on its competitors directly. The sales guys (personifications of their top four competitors) have assembled in their beloved ManCave, where they are conspiring against Chad, the good-looking, well-mannered, all-around-do-goodery guy that represents Alltel.

The Man Cave rooms include a “man-brary,” with an assortment of books and magazines, game of darts and hidden entrance to a phone lab, where the sales guys dissect Alltel gear. Its kitchen contains a refrigerator with movable word poetry and a bikini-clad poster girl, Candy Graham, who comes to life, while the “man-lounge” is a den with a telescope to spy on Chad in a nearby Alltel store.

The Web site alone contains more than 80 videos and 50 links, some of which let visitors unlock content like exclusive discounts on certain purchases made on Alltel’s main Web site. The den also has an interactive bulletin board where Web site visitors can post their names and comments.

David Habben contributed to the project, adding his amazing illustrations to a set of game cards. He also pointed out some press that Struck got about the campaign from the New York Times.

• wade
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•  Animation, Graphic design, Illustration, Video, Web