Imaginary Forces & Paul Rand
Monday, 5 November 2007 @ 12:12One of my favorite agencies in LA did a nice little number with Paul Rand. Thought you’d all enjoy.
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Thanks for the link, Ben. That was a great video.
“Don’t try to be original; just try to be good.”
If you ever have the chance, add Paul Rand’s “Design Form and Chaos” book to your design library. It’s from the Yale University Press - I don’t believe it’s currently in print but what a wonderful book. Paul is insightful as ever and covers what good design is (in his opinion) by showcasing his process and work.
“Good design satisfies both idea and form, the needle and the thread.” Paul Rand “Design Form and Chaos”, pg. 37.
I loved this great little piece by Imaginary Forces! Very entertaining. Plus, Paul Rand is full of simple wisdom, no surprise there in light of his design. Thanks a lot for the link Ben. Keep sending stuff like that our way!