responses

1. Ben McElroy2007/12/10 @ 10:29

   Overall I like it although I’m not sure about the “faux” serif on the first U (1st image). And I also find the UV graphic (last graphic) - the top right part of the “V” doesn’t line up pleasingly with the “U” - the gray outline pokes in jarringly. It just jars my eye and seems to distract from the whole. I do like how the UV hints at a wolverine claw though.

2. wade2007/12/10 @ 13:11

   I agree, Ben. It seems very strange to me that the first U would have the serif and the second wouldn’t.

3. mattybam2007/12/10 @ 13:17

   To clear up the serif in the first u in UVU. If you look closely, the first U in the negative space, creates the shape of Utah, hence the need for the serif.

   As far as the UV, I never noticed that before, but I think it was created that way to give it a little less structure and more of a animal claw like feel.

4. Ben McElroy2007/12/11 @ 9:18

   Okay that does make sense for the serif in the “u” - however it may be too clever for most of the viewing audience as obviously I didn’t see it until it was mentioned. However this can be turned into effective and good “word-of-mouth” marketing as people share with their friends the “hidden” meta design. I still don’t like the UV non-alignment. Perhaps if all the letter stems had the gray outline cut in “claw-like” it would work better to my eye. But again, the standard observer might not notice such details and I’m fairly confident that designers are not the primary target audience…