Women’s website for Specialized
Friday, 7 March 2008 @ 22:55
Struck has just finished designing a woman’s cycling site for Specialized. The integration of video was done very nicely and I was impressed at the effort put forth to make the flash site’s content dynamically driven.
This full-flash site is complete XML fed, which allows for the entire site to be repopulated with nearly any language. … We designed the site with a tremendous amount of updateability built right into it, so that the pros at Specialized can easily and frequently post the latest and greatest products and events. Upon return visit, users will see a living site with new products, events, and videos. This form of targeted marketing is has proven to be extremely successful, especially when dealing with a brand with a following like Specialized.”