Logo for new startup Rain Tree Gear
Tuesday, 1 April 2008 @ 12:30
Stuck has designed a logo for a new startup called Rain Tree Gear. They are focused on saving the Rain Forests and will donate a percentage of the profit from the sales of their products to a charity working towards that goal.
This logo wasn’t just for Rain Tree, we like to think we designed it for Mother Earth too.”
Does the “r” bug anyone else? I like the tree illustration a lot.
Yeah. I’m not so keen on the font. Another issue I have is that the concept is a bit pedestrian in that they combined rain/tear shaped “leaf” elements and a tree trunk. It feels like it’s too obvious a solution if you will.
To ensure a strong brand sometimes the most obvious thing is actually a good thing. The tree is memorable.
Simple and memorable is good - I don’t think obvious is as necessary an ingredient (although Apple does come to mind). The Nike swoosh has nothing to do with Greek mythology nor shoes. But the simple and dynamic shape are visually captivating and have served Nike well. Anyway back to Rain Tree Gear - meh. I’m not sold on it. But at least it isn’t as awful as the new Xerox or Wacom logos!
And I should add that this is good work. It’s just not what I would call great because its missing that little bit of enigmatic “aha” visual goodness.
I think you just restated my point. There is also something to say about trying too hard.
I like the font, but I don’t like the tree. Not because I am against a tree icon for an environmental company, but because I don’t like that tree.
I think a good rule of them is to have your brand mark be a rectangle. In my line of work, I am constantly working with other people’s logos, and horizontal rectangular logos always are better for working with in combination with other logos in corporate pieces.
The problem with a logo like this is that if it is scaled down, the text would be unreadable at a small size because of the size of the tree. Perhaps a better way to view this logo would be at 25% of the size of the image above, or no larger than 1.25″.
i’m not sure the ‘r’ would have bothered me as much until pointed out. i have to agree with ben that an obvious solution is often the best one, i can appreciate that point. i also agree with steve in that i don’t particularly like the specific execution of the tree. some other personal design preferences come to mind, but that’s perhaps my own style.