New Omniture.com Launched
Wednesday, 4 March 2009 @ 11:46The Omniture Creative Services team recently redesign and launched a new version of the Omniture.com homepage, and all new category and product page designs.
The goal of the site design was an increased focus on brand to demand, and a way to interactively show the Omniture Online Marketing Suite. This was accomplished using a new JQuery javascript, and a tiered rollover design. Also new are a person-based offer box, and multi-tabbed Brand box area. Site is tagged with 8 Mboxes for using Omniture Test&Target.
While the goal was increased Brand and design, the new site actually offers MORE areas for demand—63 links to offers in total!
Nice work. But that green box looks too unstable as it falls down and off the “page”. It’s disconcerting. Also the small graphics (twitter, youtube, etc.) are almost too small. Maybe think about making them a tad larger for easier recognition. But overall, good job!
Nice to see some graphics on a few of the product pages. Good choice selecting jQuery! How is the custom video player coming along?
Thanks Ben, but that box performs insanely well and is responsible for a very large amount of revenue that I am not at liberty to state. :) As far as the imagery, we test dozens of banners per month, and it is difficult to truly ‘design’ each since we are moving at a frenetic place with a lack of resources. Great points though.
Wad: As far as the media player—no idea, thanks for ditching them. :)
Derron Fairbanks, new to the creative team, built this new site and is compiling all JavaScript into a single Jquery library.
Fair enough! Perhaps the disconcerting feeling is what helps drive people to click into it – a psychological attempt to “fix” the unstable element. But if its working, there’s no need to change it!
I don’t think anyone else is ‘worried’ or ‘disconcerted’ about that element. It is simply a visual interest to draw the eye. It is a way to add visual emphasis, to what is otherwise a very corporate looking site.
Most enterprise sites are very stale in comparison, but since we market to emotional online marketers, these types of design elements are effective.
Wade originally designed that concept, but his was wider, and faced the other direction. This is still prominent, but is slightly narrower, and faces inward to draw eyes back into the page ( that was my goal at least).