It’s about love redesign
Monday, 3 August 2009 @ 17:20
LDS Family Services launched a redesign of their It’s About Love adoption website today. It’s a big step forward. Congrats to Rob Thomas on his great work.
Larry Richman, Director of the Church Publications and Media Project Office, introduces the redesign as an in-depth resource that improves it’s aesthetic appeal and organization. They have also segmented the site to reach for key audiences: expectant parents and their families, couples who are hoping to adopt, professionals, and Church leaders. The Web site has information on single parenting, marriage, abortion, and adoption.
Among its many new features, birth mothers talk about why they chose adoption for their babies. Throughout the site, you’ll find 16 video clips of birth mothers telling their stories, along with the responses to questions from actual birthparents, birth grandparents, and professionals.
“If an adoption plan is made, the Web site provides an internal search engine that allows expectant parents to find a family that fits their desires for their baby. The site has phenomenal search capabilities, including the ability to search for adopting families by specific criteria (education, location, children in family) and keywords (music, art, pets). This can help connect expectant parents with more than 800 couples. These couples can make online profiles with a letter to the expectant parents, a photo album of their family, and information about themselves. Expectant parents can save their favorite profiles and put adopting families on hold.”