Rogue Gypsies with Donnie K.
Friday, 14 August 2009 @ 9:51
Struck has launched a “social-viral” campaign to advertise the new Gypsy from Provo Craft. It is a handheld device for creating designs for the popular craft cutting tool Cricut.
In a fictitious scenario, Provo Craft sent out 13 of their new Gypsy devices to be tested by crafters across the country. To Provo Craft’s dismay, only 3 were returned, and Donnie K the bounty hunter was contracted to track down the other 10. Donnie K proves to be no match for the “crafter typesâ€? he’s tracking, his failures are plastered all over Facebook, Twitter, and the blogosphere. Viral videos recount how Beth, Rhonda, Nancy and others make him look like an amateur. Basically, in an effort to create hype around the new scrapbooking product – the Gypsy – Struck also created the epic failure known as Donnie K. …“I wouldn’t have caught ‘er. She was wearing a wind suit.â€? …We know Donnie. We know.
The campaign includes a website, videos on YouTube, a Facebook profile, Twitter posts, a blog, and a gallery of photos on Flickr.