“When you say design, everybody has their own definition of design which doesn’t correspond to yours. One good definition is the synthesis of form and content. Without content there’s no form, and without form there’s no content.”

“A work of art is realized when content and form are indistinguishable.”

“When form predominates meaning is blunted, when content predominates, interests lag. The genius comes in when both of these things fuse.”

“Without the aesthetic means that it’s not done with love, or for some ulterior motive. Because it sells, because it’s popular, because it’s crazy - you know all this stuff.”

“Graphic design is one of those phrases that doesn’t mean anything. Because anything that is graphic is graphic. Painting or dancing if you see it, writing if you see it it’s graphic. The genre of art, of graphic design, of painting is art, that’s the genre it’s all art!”

“The vacabulary or the language of art or of aesthetics: order, variety, contrast, symmetry, tension, balance, scale, texture, space, shape, light, shade, and color. This is the language of form.”

“Don’t try to be original just try to be good. That sounds sort of naive but it’s true.”

“Without aesthetics you can’t find the truth, to do things with quality. I think in a big sense this is what aesthetics means.”

“Art is an idea that is never in it’s perfect form. There are too many possibilities. No matter how perfectly you do something it can still be improved.”