Rogue Gypsies with Donnie K.

Struck has launched a “social-viral” campaign to advertise the new Gypsy from Provo Craft. It is a handheld device for creating designs for the popular craft cutting tool Cricut.

In a fictitious scenario, Provo Craft sent out 13 of their new Gypsy devices to be tested by crafters across the country. To Provo Craft’s dismay, only 3 were returned, and Donnie K the bounty hunter was contracted to track down the other 10. Donnie K proves to be no match for the “crafter typesâ€? he’s tracking, his failures are plastered all over Facebook, Twitter, and the blogosphere. Viral videos recount how Beth, Rhonda, Nancy and others make him look like an amateur. Basically, in an effort to create hype around the new scrapbooking product – the Gypsy – Struck also created the epic failure known as Donnie K. …“I wouldn’t have caught ‘er. She was wearing a wind suit.â€? …We know Donnie. We know.

The campaign includes a website, videos on YouTube, a Facebook profile, Twitter posts, a blog, and a gallery of photos on Flickr.

• wade
• 0 responses
•  Graphic design, Photography, Video, Web

Stitch Collective

I just started a new blog and it’s a collection of resources and websites that I like. Take a look at it if you have a chance. Hope you get some form of inspiration out of it.

stitchcollective.wordpress.com

Peace

• benpeck
• 2 responses
•  Branding, General, Graphic design, Illustration, Photography, Typography, User interface, Web

Spring shoot at Tibblefork

I drove up to Tibblefork reservoir with my daughter this morning to go exploring. There was still more snow than I expected, but we had a great time. There were people sledding, a few fishermen, and some ducks braving the cold water. The wind was cold but it was beautiful. Between the sun ducking in and out of the clouds, I was able to get some great shots around the water. It was very interesting seeing nature in transition—the old melting away and the new beginning to bud. I was especially intrigued by the algae growing on the retaining walls and enjoyed trying to catch water droplets falling from a shrinking bank of snow.

• wade
• 0 responses
•  Photography

Retrospect does baby faces

I love this collage that Retrospect did of baby faces. The work is excellent. I love the lighting. Describing the project on their blog, they said:

Your baby pulls a thousand faces, and I know you love each one. Even the sad and mad faces are adorable in photographs! I bet you’ve noticed, as your baby develops those faces change. Those little expressions can appear for a month or two and then disappear as they keep growing. … I’ve heard so many moms say that they wish they could see “that face again.â€? … So, I started to create personality storyboards for younger kids. They show off all of your little one’s happiest, funniest, and maddest faces so you can continue to cherish them forever!

• wade
• 1 response
•  Photography