Video
Typeface: the film
Thursday, 29 October 2009 @ 14:40The documentary film “Typeface” will make it’s Utah premiere Tuesday Nov 11. Check the site to learn more
http://typeface.kartemquin.com/
Rogue Gypsies with Donnie K.
Friday, 14 August 2009 @ 9:51
Struck has launched a “social-viral” campaign to advertise the new Gypsy from Provo Craft. It is a handheld device for creating designs for the popular craft cutting tool Cricut.
In a fictitious scenario, Provo Craft sent out 13 of their new Gypsy devices to be tested by crafters across the country. To Provo Craft’s dismay, only 3 were returned, and Donnie K the bounty hunter was contracted to track down the other 10. Donnie K proves to be no match for the “crafter typesâ€? he’s tracking, his failures are plastered all over Facebook, Twitter, and the blogosphere. Viral videos recount how Beth, Rhonda, Nancy and others make him look like an amateur. Basically, in an effort to create hype around the new scrapbooking product – the Gypsy – Struck also created the epic failure known as Donnie K. …“I wouldn’t have caught ‘er. She was wearing a wind suit.â€? …We know Donnie. We know.
The campaign includes a website, videos on YouTube, a Facebook profile, Twitter posts, a blog, and a gallery of photos on Flickr.
Imaginary Forces & Paul Rand
Monday, 5 November 2007 @ 12:12One of my favorite agencies in LA did a nice little number with Paul Rand. Thought you’d all enjoy.
Struck designs interactive viral site for Alltel
Wednesday, 8 August 2007 @ 10:32Struck launched a large, viral, interactive website as part of a new ad campaign for Alltel entitled “The Man Cave.”
They describe the site and the campaign on their site with the following:
Down with Alltel! Perhaps not surprisingly for the country’s fifth-largest national wireless service provider, Alltel is not shy about taking on its competitors directly. The sales guys (personifications of their top four competitors) have assembled in their beloved ManCave, where they are conspiring against Chad, the good-looking, well-mannered, all-around-do-goodery guy that represents Alltel.
The Man Cave rooms include a “man-brary,� with an assortment of books and magazines, game of darts and hidden entrance to a phone lab, where the sales guys dissect Alltel gear. Its kitchen contains a refrigerator with movable word poetry and a bikini-clad poster girl, Candy Graham, who comes to life, while the “man-lounge� is a den with a telescope to spy on Chad in a nearby Alltel store.
The Web site alone contains more than 80 videos and 50 links, some of which let visitors unlock content like exclusive discounts on certain purchases made on Alltel’s main Web site. The den also has an interactive bulletin board where Web site visitors can post their names and comments.
David Habben contributed to the project, adding his amazing illustrations to a set of game cards. He also pointed out some press that Struck got about the campaign from the New York Times.