http://typeface.kartemquin.com/

Struck has launched a “social-viral” campaign to advertise the new Gypsy from Provo Craft. It is a handheld device for creating designs for the popular craft cutting tool Cricut.

In a fictitious scenario, Provo Craft sent out 13 of their new Gypsy devices to be tested by crafters across the country. To Provo Craft’s dismay, only 3 were returned, and Donnie K the bounty hunter was contracted to track down the other 10. Donnie K proves to be no match for the “crafter typesâ€? he’s tracking, his failures are plastered all over Facebook, Twitter, and the blogosphere. Viral videos recount how Beth, Rhonda, Nancy and others make him look like an amateur. Basically, in an effort to create hype around the new scrapbooking product – the Gypsy – Struck also created the epic failure known as Donnie K. …“I wouldn’t have caught ‘er. She was wearing a wind suit.â€? …We know Donnie. We know.

The campaign includes a website, videos on YouTube, a Facebook profile, Twitter posts, a blog, and a gallery of photos on Flickr.

They describe the site and the campaign on their site with the following:

Down with Alltel! Perhaps not surprisingly for the country’s fifth-largest national wireless service provider, Alltel is not shy about taking on its competitors directly. The sales guys (personifications of their top four competitors) have assembled in their beloved ManCave, where they are conspiring against Chad, the good-looking, well-mannered, all-around-do-goodery guy that represents Alltel.

The Man Cave rooms include a “man-brary,� with an assortment of books and magazines, game of darts and hidden entrance to a phone lab, where the sales guys dissect Alltel gear. Its kitchen contains a refrigerator with movable word poetry and a bikini-clad poster girl, Candy Graham, who comes to life, while the “man-lounge� is a den with a telescope to spy on Chad in a nearby Alltel store.

The Web site alone contains more than 80 videos and 50 links, some of which let visitors unlock content like exclusive discounts on certain purchases made on Alltel’s main Web site. The den also has an interactive bulletin board where Web site visitors can post their names and comments.

David Habben contributed to the project, adding his amazing illustrations to a set of game cards. He also pointed out some press that Struck got about the campaign from the New York Times.

For those that are interested in the production, hour long matinees are being performed 2-4 July at the historic Crandall Printing Museum in Provo, as part of the Colonial Days event during the Freedom Festival.

The premiere of the Utah Family Film Festival is this weekend in Orem at the University Mall Theaters. They have a great line up of award winning films. The festival starts Thursday and runs through the weekend, 7-9 June.

Many of us in Utah love the Sundance Film Festival and its selection of world-class films. We feel lucky to have such a prestigious event in our own backyard. But like us, many of you probably don’t feel it’s the best venue for a family outing. But what if there were a family friendly festival with the same award winning, high quality films? And what if there were films in the same place that appealed to your six-year-old, your teenager and you? … The Utah Family Film Festival is a truly independent festival dedicated to finding and supporting the many talented, independent filmmakers that are making compelling, funny, and thought provoking films of exceptional quality. Our goal is to bring families together to share and discover great films in a community setting.”