[UGAF] How would you rate this?

[Wade Preston Shearer]

>> How would you rate this website layout
>> www.poderherbal.com/images/website-layout.jpg

Will this be your home page? If yes, I would ditch almost all of the  
text and show some products.

The corners of your boxes are jagged. Unless you intended it to be  
that way, I would check your anti-aliasing settings. The radius of  
the box corners is a little generous for me taste as well. I would  
also consider some alternate structure components. The page is boring  
to me with everything in boxes.


> The side navigation on the left is a little confusing.  If I click  
> on About
> Us will there be a sub-menu that slides down or will it take me  
> directly to
> the About Us page.  The flower on the left side of the navigation  
> looks like
> an octopus.  It took me a second to realize what it was.

Agreed. I would loss the bullets. Also, work on your leading and line  
wrap.


> The shopping cart doesn't feel like it fits in the left hand  
> navigation
> either.  I would think about making this a three column layout with  
> the
> shopping cart on the right.

Agreed.


> As for the overall look and feel, it makes me think of pioneers mostly
> because of the painting.  It doesn't immediately make me think that  
> I am
> looking at an herbal remedies page.

Agreed. The colors do not speak medicinal or health-conscious to me.  
I would recommend using much more contrast.

Here's are a few sites that Google offered me that, although has some  
weaknesses of it's own,  appeals to my sense of nutrition and  
ecommerce much more:

http://www.naturalherbsguide.com/
http://www.nativeremedies.com/


Your site doesn't have to be cold and mechanical, like this…

http://www.gnc.com/home/index.jsp


…, you can (and should) communicate your company's heritage and  
niché, but pay attention to the grid, graphic styles, typography, and  
navigation conventions of successful sites such as this. Most pay  
accessibility, usability, and interface design experts good money to  
design their sites; don't copy, but learn from them and let them  
inspire you.
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