[UGAF] Critiques

[Jason Dilworth]

I agree with Angie that a lighter blue could be more tranquil.
however, I think that font has two much contrast with regard to the
ascenders, how about finding a font with a larger x height. (just a
thought). Also I feel that the name "Trainquil" would lend its self
more to emphasis on the "Train" portion. Again just a thought.

On 6/27/07, Angie Wingert <angie at ridge-creative.com> wrote:
> Great comments. I agree. The weight of the i really bothered
> me...make it the same weight, but taller is okay. Also, good call on
> getting rid of the chalkboard and fixing that funny outside shape of
> the piece of pie.
>
> I like the font selection for the name. What about using a shape for
> the arm that is more inspired by the font...a sharp point isn't
> really keeping with the shapes of the font.
>
> Other than that, I wasn't seeing the SkiUtah connection so much, so I
> don't think that's much of a concern. Would a softer, earthier blue
> be more tranquil? I think you're on the way to a strong look.
>
> Angie Wingert  |  Ridgeline Creative Design  |  669 S 800 E, SLC UT
> 84102  |  801.671.0862  |  www.ridge-creative.com  |  angie at ridge-
> creative.com
>
>
>
>
> On Jun 27, 2007, at 10:50 AM, Wade Preston Shearer wrote:
>
> > I am in the process of designing a logo for an employee training
> > company. I felt kind of good about this, until I saw the ski utah
> > logo. Anyways, let me know if this is any good.
> >
> > www.poderherbal.com/images/trainquil.jpg
>
> My first comment would be about the "chalkboard." I find it very
> distracting. I is much too commanding, making it hard to even digest
> the name (which is the most important part). I would remove it and
> color the pie chart. The word could use some kerning. Does the pie in
> the pie chart intentionally not have a smooth arc "crust?" The
> heavier weight of the first "i" bothers me. Making him taller is
> fine, but I would keep him the same weight as the rest of the text.
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