[UGAF] Critiques

[Mike Moore]

On 6/28/07, Jason Gill <petethechop at gmail.com> wrote:
>
> I've been following this conversation and wanted to get my 2 cents in:


I am also a lurker here.

I am going to have to disagree with the idea that the logo needs to convey
> that it's an online/computer based training. First, I think that a
> customer
> would be turned off by the fact that it's a machine, not a human that's
> training them. Humanizing the company is probably a stronger marketing
> move.
> Second, I think it's better to emphasize the training aspect than the
> online
> aspect.
>
> I do agree with an earlier comment that the logo would probably be
> stronger
> if the "train" part of the word were more emphasised. Simply bolding that
> and unbolding the rest will probably do the trick. For what it's worth, I
> like the use of the font in the bottom of
> http://www.poderherbal.com/images/trainquil2.jpg the best. I like how the
> top of the T and the dots on the i's lined up and worked together.


I agree that I would emphasize the "train".  I would play with the colors
rather than changing the font weight though.

Personally, its not so much the dude that bothers me, as it is the pie
> chart. To me a pie chart represents a status meeting, not training or
> learning something new. Maybe scrap the imagery you have altogether and
> try
> to come up with something that suggests *learning*. An apple or pencil
> might
> be too cliche, but something in that direction.


I also agree that the pie chart is distracting.  I like the guy though.  I'd
keep the guy, lose the pie chart and the computer screen, kick the guy's
right arm out away from his body, and emphasize the fact that the name
"tranquil" is a word play on "train".

///Jason
>
> On 6/28/07, Rick Moore <rmmoore89 at gmail.com> wrote:
> >
> > yes, too busy.
> >
> > On 6/28/07, Justin Giboney <giboney at giboneydesigns.com> wrote:
> > >
> > > > communicate that
> > > Okay the guy is now coming out of a computer screen.
> > >
> > > www.poderherbal.com/images/trainquil5.jpg
> > >
> > > I am not sure if it is too busy now
> > >
> > > Justin Giboney
> > > www.giboneydesigns.com
> > >
> > >
> > >
> > >
> > > _______________________________________________
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> >
> >
> >
> > --
> > Rick Moore
> > Detour Design
> > e: rick at detourdesign.com
> > p: 801-232-9359
> >
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